SEMANDE Spring/Summer 2020 collection themed "LIKE PLAY LIKE PLAY" is inspired by an early 80's Nigerian childhood nostalgia. It is influenced by African childhood toys, a child's ability to explore and create a world and experience from nothingness, insignificant and worthless everyday items ranging from empty detergent packaging; Tomato puree cans to cubed sugar packaging and creating role-play with the famous African barbie (Aunty Dei-Dei, meaning first born or The Clonette doll).
SEMANDE has summed up these nostalgic experience into a playful and colourful fashion collection, bringing together the elegance of the 1980's fashion and her signature traditional western Nigerian silhouette's to create a story of 2 world's she was raised in.
"LIKE PLAY LIKE PLAY" is a broken English expression for "just like that", which describes playfulness, humour, an element of surprise.